Why Cadbury’s chocolate fingers are coming back to French supermarkets - at double the price
The biscuits disappeared from French supermarkets last year
Two additional new flavours are also set to be added to French shelves alongside the classic original
Credit: Kevin Wheal / Alamy Stock Photo
A brand of beloved British biscuits are set to return to French supermarket shelves after being pulled nearly a year ago.
‘Fingers’, a chocolate biscuit from UK brand Cadbury’s disappeared without warning from the French market in May 2024, leaving shoppers mystified about the abrupt change.
The disappearance of the biscuits – nostalgic for many in France, where it was a goûter of preference – led to major newspapers such as Libération attempting to track down the reason for their removal.
This was to no avail, and fingers in France looked set to be limited to those who brought them back from the UK.
New distribution deal
However, the media interest led one distributor to bring them back.
“The DNA of my company is to distribute sweets and world products, I thought this was a good opportunity,” said CEO of Bur Distribution, Ferréol de Bony, to media outlet Huffington Post.
Mr de Bony will purchase the goods from the UK market to import them into France.
This means the goods will not be modified for French shelves, and that they are likely to appear in the international food or 'épicerie' section of supermarkets, as opposed to with the other biscuits.
It will also allow for two new variations of the treats in France, in the form of chocolate orange and salted butter caramel flavours.
These are both currently available in the UK, but it will be the first time they are to be found in France.
Available in major supermarkets – but prices set to double
The distribution deal will see the biscuits available from mid April in Carrefour supermarkets, as well as those under the Casino brand (Casino, Monoprix, Naturalia, etc).
They will also be available through the distributor’s website.
A standard (114g) box of the plain biscuits will now cost €2.90, almost double that of a year ago, due in part to a global increase in cocoa prices – affecting all chocolate products – alongside the restraints of the new deal.
Read more: 100 more supermarkets in south of France are to rebrand to Carrefour
